July 22, 2021 – San Francisco, California
Nodle, a citizen-powered decentralized wireless network that provides low-cost, secure connectivity for the Internet of Things (IoT), announces a strategic partnership with ESTV, the global leader in eSports content streaming. With ESTV boasting over 29.6 million unique viewers and 124.8 million viewership minutes worldwide, the partnership looks to dramatically increase the reach of the Nodle Network, introduce new revenue streams for ESTV through mining Nodle Cash and further enhance their user experience.
For ESTV, the Nodle networking library will be built into the upcoming release of ESTV’s mobile app, while the Nodle Cash app will be prominently seen and promoted throughout ESTV’s 24/7 global broadcasts. ESTV will gain an additional source of revenue and each user can easily opt-in to passively earn Nodle Cash, all while watching their favorite teams and streams. In turn, users will be able to convert earnings to ESTV gear and other ESTV offerings.
Nodle Cash can not only be earned by any mobile gamer through the Nodle Cash app but also inside the ESTV mobile app. ESTV network, tournaments, anchors, athletes, celebrities and ESTV current and future partners will also promote Nodle Cash App downloads to gamers around the world.
Nodle Cash is remotely mined through the use of Bluetooth Low Energy (BLE) and an algorithm called ‘proof of connectivity.’ This allows anyone with a smartphone to automatically scan for nearby BLE-enabled IoT devices and sensors and move tiny bits of data, such as location, temperature, air quality, foot traffic and more through their phone and up to the cloud.
In addition, all transactions are encrypted to protect privacy. Nodle customer types, like enterprises, manufacturers and smart cities, pay for receiving data insights coming from IoT devices and sensors to improve decision-making, and in return, users who lend their Bluetooth and Internet access get rewarded in Nodle Cash.
Micha Benoliel, CEO and co-founder of Nodle, said,
“This will be one of our first major collaborations in bridging the Nodle Network to the booming world of gaming and eSports.”
Garrett Kinsman, VP of sales and growth and co-founder of Nodle, added,
“We are thrilled to have our Nodle brand associated with ESTV and can’t wait to see it being used in tournaments where everyone wins with Nodle Cash.”
Eric Yoon, founder and CEO of ESTV, commented,
“We are excited to partner with Nodle to deliver their technology to our upcoming ESTV mobile app. Global ESTV users will be able to earn Nodle Cash while watching live tournament events, as well as while enjoying our vast ESTV content library. The more our viewers view content on the ESTV mobile app, the more Nodle Cash they’ll earn. This partnership is truly a win-win-win for ESTV viewers and users, Nodle and ESTV.”
ESTV is currently distributed in 45 countries via over-the-top platforms including Roku Live Channel, Sling TV, Amazon Fire TV, Rakuten TV, PLEX and more, and on most connected TV platforms including Samsung TV Plus, VIZIO, TCL, Hisense and others.
Nodle’s CEO and co-founder Micha Benoliel is available for interviews.
About Nodle | The Citizen Network
Nodle is building the largest decentralized wireless network on earth to connect and secure the next trillion Things. The Nodle Network is powered by millions of Bluetooth-enabled smartphones that earn Nodle Cash for providing connectivity to nearby Bluetooth-enabled IoT devices and sensors. App developers and publishers have the opportunity to monetize their applications via the Nodle networking library, which enables them to mine Nodle Cash for helping the network grow. Nodle’s powerful privacy-first IoT stack allows for various use cases including connecting and securing physical assets, tracking lost or valuable items, capturing sensor data, security certificates, providing decision-making insights for consumer electronics manufacturers, enterprises, smart cities and the finance industry and much more. The Nodle Cash app is available for iOS or Android.
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About ESTV
ESTV is the first 24/7 live linear video channel dedicated to esports in the US launched in May 2019. ESTV provides round-the-clock coverage of eSports athletes and gaming franchises from an insider perspective. ESTV is available on the Roku Channel (US and Canada), Amazon Fire TV, Samsung TV Plus, Dish Sling TV, VIZIO, Rakuten TV (Europe), TCL TV (worldwide), ZEASN (worldwide), Hisense Sharp (worldwide), RAD TV (Playstation, Google TV and Android TV), EASY TV (Brazil), Select TV, TikiLIVE, XOD Global (worldwide), Simul-TV in the US and international territories as well as over-the-air network for local media market. We are also available on Twitch, YouTube and Facebook platforms and stream live linear feed and AVOD services. ESTV partners with the world’s top gaming networks and production partners for the most robust eSports content lineup on linear, online and mobile. ESTV is also an exclusive media broadcast partner of the Department of Defense joint base Lewis McChord and NFL Alumni eSports events. For more information, please visit here.
Contact
Daren McKelvey, director of communications of Nodle
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