Google has partnered with Dapper Labs, known for their popular NFT collectibles and crypto games. The partnership will scale Dapper’s blockchain which is currently the fourth largest by sales volume according to DAPP Radar.
Dapper Labs’ first NFT project was back in 2017 when it launched the famous ‘Crypto Kitties’ a popular NFT game that forced Dapper to develop its own blockchain – Flow, due to the congestion that the game was causing on the Ethereum network.
Google’s partnership with Flow will take the form of a multi-year partnership during which Google Cloud will act as a network operator to help Flow scale.
Vice president of Google Cloud North America, Janet Kennedy, outlined the importance of secure infrastructure for blockchain companies:
“It’s really about helping them with rapid and sustainable growth. Blockchain technology is becoming more and more mainstream. So companies like Dapper need scalable, secure infrastructure to grow their business, and even more importantly, support their networks.”
The CEO of Dapper Labs Roham Gharegozlou noted:
“What you’re seeing on blockchain today is the iPhone moment where consumers are starting to understand what’s going on. There’s tons of opportunity to build everything from the Flappy Bird to the Angry Bird of Flow and just blockchain in general.”
Blockchain company Dapper is currently valued at a reported $7.5 billion and includes popular NFT collections such as NBA Top Shot and CryptoKitties. Current partnerships include the NBA, the NBPA, as well as Warner Music Group, Ubisoft, and UFC.
The past year has seen the NFT explode, retract, and continue to grow. Partnerships with mainstream companies continue to aid the adoption of blockchain technologies and the companies using them. The partnership between Google and Dapper is one of the largest in the NFT space this year, and will see the blockchain company continue to cement its brand as one of the most signifigant in the space.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
