Bakkt also said that they’ve chosen Google Cloud as a preferred cloud provider. That said, they plan to market their solutions that will be powered by Google Cloud to “leading retailers and merchants in the United States.”
The company plans to further leverage Google Cloud’s tools by building new analytics on its platform, along with artificial intelligence (AI), machine learning (ML), and geolocation functionality, in order “to draw out deep, location-aware business insights.” These insights will then provide expanded loyalty redemption options for Bakkt consumers, as well as consumer behavior patterns for Bakkt partners, they said.
Per Bakkt CEO Gavin Michael, “partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”
Meanwhile, in late September, the crypto platform owned by the Intercontinental Exchange Inc., partnered with Choice Hotels International to expand the utility of the company’s rewards program, Choice Privileges, through the Bakkt App – which they launched back in March.
Prior to that, in early August, they partnered with quick-service restaurant Quiznos to launch its first physical location pilot enabling Quiznos customers to pay with BTC.
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Learn more:
– Bakkt Launches Bitcoin Wallet With Starbucks And More
– Bakkt Predicting Sky-high Growth for ‘USD 3 Trillion’ Crypto Sector
– Bakkt Plans to Have 18M Users in 2022, Announces Post-Merger Valuation
