British motor racing team, McLaren Racing, has recently announced the launch of its non-fungible tokens (NFTs) platform, where fans and digital art collectors can purchase its digital collectibles. The new endeavor will be built on the popular Tezos blockchain.
McLaren Joins the NFT Craze
According to a press release shared with CryptoPotato, the NFT platform, which is dubbed “McLaren Racing Collective,” will serve as a way for the team’s fans and other enthusiasts “to own a piece” of the motor racing giant.
The first NFT drop will feature different digital parts of the MCL35M 2021 Formula 1 race car built from the official McLaren Racing CAD, which fans and collectors can purchase.
Commenting on the launch, Lindsey Eckhouse, Director, Licensing, eCommerce and eSports, McLaren Racing, said,
“We are excited to launch McLaren Racing Collective, which allows us to engage our fans in an innovative new space. Through NFTs built on the energy-efficient Tezos blockchain, we are creating new ways to evolve our fan experience, and a bespoke McLaren Racing digital collectible marketplace provides people with a brand new way to connect with our team.”
To mark the launch of the Mclaren Racing Collectibles platform, the team has decided to gift the first digital part of the MCL35M race car to the first 5,000 fans who join the platform.
Subsequently, collectors can purchase the remaining parts until they get all 22 components needed to assemble the digital model of the race car.
McLaren Racing plans to release the digital collectibles in five stages, with each phase consisting of four different parts. The initial drop will be available on Sunday, October 24.
Interestingly, the first collector to fully assemble the digital model of the MCL35M race car will be privileged to go on a VIP trip to a 2022 Formula 1 Grand Prix.
McLaren NFTs Will List on Sweet
To support eco-friendly crypto projects while providing users with the best digital collecting experience, the McLaren Racing Collective platform is built on the energy-efficient blockchain network, Tezos, which was integrated into the leading enterprise NFT solutions provider, Sweet, earlier today.
This means that with the release of McLaren’s digital collectibles, the team will join the list of top Sweet partners across the globe.
McLaren also noted that the MCL35M collectibles drop will be the first of many such events and campaigns, as it looks to integrate the NFT marketplace into its long-term fan engagement strategy.
