American media and entertainment multinational Warner Bros will launch its first 100,000 Matrix NFT avatars, inspired by the film “The Matrix: Resurrections”, to be released on 22 December.
Purchasers of the avatars will be able to transform them by taking a “red pill” or a “blue pill”.
The Matrix and the new 100,000 NFT avatars
Warner Bros is reportedly set to launch its 100,000 Matrix NFT avatars from 30 November. The NFTs are inspired by the Matrix franchise and the upcoming film “The Matrix: Resurrections”.
The new Matrix NFTs will be “avatar” art projects, such as CryptoPunks and Bored Ape Yacht Club, where buyers are buying a unique avatar from those worlds.
On that note, Pam Lifford, president of WarnerMedia Global Brands and Experiences commented on the increased engagement and interaction between fans and their favourite stories thanks to the NFT industry:
“If you think about all the ways fans of content can interact with their favorite characters and stories in 2021 — retail stores, theme parks, social media, collectibles, online shops — digital art and collectibles are certainly on that list now. It’s another touchpoint for fans to engage, and another way we can entertain and provide great content”.
Warner Bros
Matrix NFTs: Warner Bros and Nifty’s new project
The current Matrix NFT avatar project comes after the success of the previous limited edition Non-Fungible Token collection, launched by Warner Bros together with Nifty’s featuring characters from the “Space Jam: A New Legacy” film.
The involvement of Warner Bros, the film producer of the very movie Space Jam, founded in 1923 in Hollywood, California, with Nifty’s, had caused Nifty’s NFT social platform launched in March 2021 to go viral.
Now, with the new Matrix avatar NFT project, the partnership between Warner Bros and Nifty’s is strengthened.
In this regard, Nifty’s CEO and co-founder Jeff Marsilio said that entertainment companies have different needs when it comes to NFTs, compared to, for example, digital artists.
Specifically, regarding royalty payments, brand safety and clear ownership of intellectual property, as well as how NFTs fit into the overall digital strategy. Here’s what he further added:
“A million fans is worth more than a million dollars, and that engagement drives activity, drives revenue, and drives your business goals”.
Non-Fungible Tokens are growing in every sector
In the last week alone, many companies and giants in their industries have announced their involvement in the world of Non-Fungible Tokens (NFTs).
FC Barcelona, for example, has announced an NFT project with Ownix that will see the sale of collectible tokens based on some key moments in its more than 100-year history.
The choice of videos and photos will be entrusted to a special commission that will decide what to auction, while entry to this Barcelona NFT market will be available to everyone, even non-fans of the club.
Along the same lines, to celebrate special moments with NFT collections, Disney‘s historic brand has stepped in and, together with VeVe Marketplace, created“Golden Moments”.
On 12 November, during Disney+Day, the company’s annual day, new collectible tokens will be unveiled that will tell the stories and the most important and well-known moments of the Disney world.
