Samsung’s new smart TVs will let users trade NFTs

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Soon buyers of Samsung’s new smart TVs will be able to browse, buy, and sell non-fungible tokens (NFTs) right from the comfort of their couches.

According to an announcement published by South Korean multinational corporation Samsung Electronics today, the company’s new smart TV lineups—MICRO LED, Neo QLED, and The Frame—will have an integrated NFT platform from the get-go.

“NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame,” Samsung revealed.

So far, however, it is not entirely clear how this new platform will work and what (if any) NFT marketplaces—OpenSea or Rarible, for example—it will integrate.

Mainstream adoption is coming

Samsung’s latest announcement comes amid the already ongoing push for adoption of NFTs made by some other mainstream companies. Just recently, sporting goods giant Nike announced the acquisition of RTFKT Studios, “a leading brand that leverages cutting edge innovation to deliver next-generation collectibles that merge culture and gaming.”

On December 29, Ferrari also signed a deal with Swiss Blockchain firm Velas to create NFTs for its fans.

However, not everyone is happy with the ever-increasing speed at which NFTs are penetrating other industries, with gamers being perhaps the most vocal group in this regard.

In early December, major video games publisher Ubisoft revealed Quartz, the company’s new platform that will allow players to earn, collect, and trade NFTs in the form of so-called Digits—and got blasted for it.

Yesterday, well-known “crypto Twitter” personality Cobie also brought this topic up, arguing that “the outrage from gamers over the inclusion of NFTs is an astronomical unwitting vote against self-interests”—and experienced first-hand what it’s like to be Ubisoft.

Ultimately, after a day of heated debates, even he conceded, promising “to never write about gamers again.” Some people you just don’t mess with.

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