The partnership will include display sponsorships as well as exploring options of cryptocurrency adoption in the Nationals Park.
Terra Signs Sponsorship Deal With Washington Nationals
The leading Major Leagues Baseball team, Washington Nationals, has announced its partnership with Terra, one of the largest decentralized autonomous organizations (DAO) in the blockchain industry. The partnership will allow Terra to advertise on the premier club space behind the home plate at Nationals Park. Terra ads will also be displayed on the in-stadium signage. Additionally, the DAO will also be featured on a five-part digital series for the Nationals’ social platforms. Finally, as one of the leading Major Leagues team, the Washington Nationals could also be viewing this partnership as an opportunity to enhance fan experiences through blockchain technology. As part of the agreement, TerraUSD or UST (which is an algorithmic stablecoin belonging to the Terra ecosystem) could be accepted as a payment method at Nationals Park as early as next season.
Founder of Terraform Labs, Do Kwon said,
“This first-of-its-kind partnership between a DAO and a sports franchise opens a new world of opportunities for bringing crypto and DeFi to the masses. By approving this sponsorship deal, the community has a new way to engage and educate the public, including the policy makers doing important work in Washington, D.C., about decentralized money and the burgeoning technology that underlies it.”
The Nationals Club Renamed Terra Club
The exclusive, climate-controlled indoor space located at field level just behind the home plate, which used to be known as The Nationals Club, has been renamed as the Terra Club. Exclusive access to the Terra Club will allow guests to enjoy food and drinks in the dining room or in their seat, without missing out on the game.
Mark D. Lerner, managing principal owner of the club commented,
“The Nationals continue to push the envelope. We are excited to partner with Terra to name our most exclusive club and explore bringing powerful new fan experiences to Nationals Park, including the use of UST cryptocurrency to make purchases.”
Terra has been on a streak of partnerships lately. Prior to the Washington Nationals, the DAO team had collaborated with NEAR Protocol towards the end of 2021. Under the partnership, it was announced that Terra will be integrating the UST stablecoin on NEAR and Aurora, which boosted the value of NEAR tokens by over 30%.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
