PRESS RELEASE. NASDAQ and Times Square, New York – March 3, 2022: Brooke Shields, Make International and CasperAssociation have joined forces with leading global cybersecurity, AI, Blockchain and IoT company WISeKey International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY) to unveil an industry-first Non-Fungible Token (NFT) minted from space on the Casper Blockchain featuring authenticated photography in cooperation with actor, model, entrepreneur, and author Brooke Shields.
The NFT, containing a one-of-a-kind photo of Brooke Shields from her private collection, was sent by a WISeSat space satellite — marking the first NFT ever to be minted in space. The launch occurred following the successful orbit deployment of several WISeSats on the SpaceX Transporter 3 Rideshare mission earlier this year.
Brooke Shields’ participation was made possible by the actor’s partnership with MAKE International, a blockchain technology services company currently developing her NFT project, scheduled to drop later this year.
“Protecting the integrity of my brand and life’s work has always been a priority for me. With the blockchain solution from WISeKey, Casper Network and MAKE International, I now have a sophisticated way of securing and authenticating this important and personal series of photographs,” said Shields.
Ralf Kubli, Board Member of the Casper Association, said, “The NFT space has developed very rapidly and seen a lot of high profile launches, but to date the technology has not kept up. Combining WISeKey’s space-minting technology and the Casper Blockchain, with its uncompromising focus on security and performance, represents a giant leap forward in future-proofing NFT technology.”
Alex Kelly, CEO of MAKE international, added, “Celebrities spend a lifetime building and creating their content portfolio, and when it comes to commercializing this via NFTs, without secure minting and storage, its value can vaporize in an instant. This project marks the beginning of elevating the standards for secure value creation from celebrity content, an area MAKE International and its partners will be at the forefront of.”
Carlos Moreira, CEO of WISeKey, noted, “The launch of this new NFT from space marks a huge milestone for the NFT industry. The iconic photograph of legendary Brooke Shields will forever be secure, minted in space as an NFT to ensure the authenticity and legacy of the original work.”
“WISeKey’s NFT technology ensures that besides an authenticated and signed version of the actual digital asset, an irreversible link to a physical object can be created by providing a proof of ownership, provenance and relevant contracts describing future use and monetization streams remain forever and immutably verifiable on the blockchain. WISe.ART Marketplace platform, powered and secured by WISeKey’s own security technology, binds irrevocably physical objects to their digital assets in a safe end-to-end process, and includes permanent secured storage of the NFTs.”
The secure WISe.Art NFT is powered by the underlying Casper blockchain, an environmentally friendly Proof-of-Stake (PoS) protocol and the first live PoS blockchain built off the Casper CBC specification. Casper and CasperLabs are working to accelerate enterprise adoption of blockchain technology and be a new home for the global technologically savvy crypto developer community with NFTs being the main medium.
The minting of the NFT coincided with the MWC 2022 event in Barcelona, which took place from February 28 until March 3, and marks a momentous annual milestone for the latest and greatest in mobile technology and innovation globally, and was contemporaneously announced by Brooke Shields at a ceremony in New York City
About Casper Association
The Casper Association is the not-for-profit entity that oversees the ongoing evolution and decentralization of the Casper Blockchain. It provides resources to help accelerate the adoption of the Casper proof of stake (PoS) layer 1 protocol and its growing ecosystem of decentralized applications. Casper is designed to make full use of open web programming standards to quickly build blockchain applications that meet the needs of startups as well as enterprise environments. To learn more, please visit https://casper.network
About MAKE International, Inc.
MAKE International is a globally-focused blockchain technology services company that helps its clients by designing and building the world’s most impactful blockchain applications and services to connect people and businesses. Through its extensive experience, MAKE International is uniquely positioned to create revenue, save costs and improve business processes for SMBs, large enterprises and government entities alike. For more information, visit www.makeinternational.io.
About WISeKey
WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems for people and objects using Blockchain, AI and IoT respecting the Human as the Fulcrum of the Internet. WISeKey microprocessors secure the pervasive computing shaping today’s Internet of Everything. WISeKey IoT has an install base of over 1.5 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens etc.). WISeKey is uniquely positioned to be at the edge of IoT as our semiconductors produce a huge amount of Big Data that, when analyzed with Artificial Intelligence (AI), can help industrial applications to predict the failure of their equipment before it happens.
Media Contact:
Katie Olver, Cryptoland PR, casper@cryptolandpr.com, US: 866-586-5603, SOURCE: Casper Association
Disclaimer:
This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.
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