Crypto marketing agency Lunar Strategy has published its signature crypto marketing guide on Amazon and soon, on all good bookstores.
“We’re delighted to announce The Only Guide you need for NFT and Crypto Marketing. We put a lot of what we do into this book. In many ways, it’s a team effort and although it’s co-authored by me and our senior staff writer Neil Campbell, the book includes advice from everyone at Lunar Strategy and even some input from our clients. We chose to write the book to help anyone who’s struggling to navigate the opaque crypto-verse. We all know that crypto and blockchain is going to define the future, but not everyone who understands the crypto-world understands marketing. This book builds a bridge across that chasm.” Tim Haldorsson, Lunar Strategy founder and author.
The Only Guide you need for NFT and Crypto Marketing promises to be just that. A simple, accessible, and helpful guide to understanding the complexities of NFT and Crypto Marketing.
In the book, authors Tim Haldorsson and Neil Campbell help readers navigate the crypto frontier from ‘idea on the back of a napkin’ to a full-fledged launch. Along the way, the pair explain how to build and engage communities, how to build buzz for your project, and how to steer clear of scams.
Lunar Strategy is a leading crypto-centric marketing and PR agency specialising in assisting new and established cryptocurrency, blockchain, DeFi, GameFi, and NFT projects boost their signal.
Topics covered in the book include sections on decrypting the crypto jargon and learning how to craft a clear message. The book also looks at the difference between marketing and public relations. There’s also a comprehensive guide to influencer marketing and content creators as well as a deep dive into referral programs, word of mouth, and affiliate marketing. Later chapters discuss how to use rewards like airdrops, lotteries, and faucets and there’s also a section on the best use of social media and email marketing. Tim and co take us through NFT marketplaces, SEO & content marketing, and the best use of crypto ad networks and their benefits. Then finally there’s a cautionary tale or two before the book ends with some essential industry and insider tips. All in all, it’s an entertaining and enlightening read.
The Only Guide you need for NFT and Crypto Marketing is available now for Kindle with plans for a hard copy in the pipeline. You can read more about Lunar Strategy and Tim Haldorsson here.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
