Today’s traditional gaming industry monetizes through social (assets with social value) and utility (assets with in-game value).

There are apparent flaws in the play-to-earn (P2E) gaming model, primarily that P2E creates a pay-to-win game dynamic and requires significant upfront investment prohibiting more players from participating.

Gaming monetization typically falls along two axes, utility value and social value. Most NFT games have opted to monetize for utility value when their games might be better poised to monetize social value.

Continue reading on Messari