BTC Markets recently published the results of a survey that analysed the demographic that used the exchange, revealing an increase in female investors compared to last year’s results.
According to the report, the female demographic grew considerably more than their male counterparts in 2021, with the greatest inflow of wealth coming from the “mature wealth accumulators,” that is clients between the age of 45-59. The report provides an insight into how the crypto space is becoming more diverse, as well as providing tangible data on how the asset class is growing
The BTC Markets report noted that the demographic that represents “mature wealth accumulators” brings a “wealth of experience in traditional investment markets and their decision to invest in crypto is not driven by the fear of missing out (FOMO) but on strategic research and information”.
The report also noted that “crypto queens”, or female investors, had grown by 126% in comparison to male investors, who increased by 83%.
The results of this recent study shows how the amount of female investors is growing, a number which still however pales in comparison to the number of male users. And although individual users make up the bulk of users on the BTCM platform, the size of the SMSF investment grew significantly in 2021, growing by 74% last year.
Another study conducted in 2021 by the research firm BDC Consulting outlined the various factors that led to women engaging in crypto, with influence from personal networks that inspired or informed them about cryptocurrencies, being one of the main factors that led to engagement.
The study also brought up the second most important factor that resulted in female engagement with crypto, this being “the abundance of news about cryptocurrencies (17.7%). It is not surprising: after such high-profile media stories as Bitcoin overcoming several historical records and saga about Tesla, Musk and Bitcoin, many people want to invest in cryptocurrencies themselves.”
While a number of studies have indicated that female participation in the crypto industry is growing, these studies have indicated a much more cautious approach to investing and perhaps one that will have more longevity.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
