CryptoDaily’s Adryenn Ashley caught up with Alissa Alekseeva of ArtMeta.io at NFT LA and got a chance to understand how ArtMeta.io is transforming the fine art industry to the metaverse.
ArtMeta.io connects premier galleries and their artists with collectors in a visionary, beautifully rendered digital universe, providing a unique new paradigm for displaying and selling art. More than a metaverse, ArtMeta is a comprehensive platform designed to give artists and galleries the tools they need to participate in the thriving NFT market. Through these tools and its $MART token, ArtMeta unites the world of fine art and crypto, creating a viable digital economy to support them in perpetuity. Art enthusiasts will be able to experience fine art in a new and unexpected way, participate in ArtMeta hosted events and high end exhibitions, as well as purchase extremely rare NFT based artwork directly from world class art galleries and artists.
This is Adryenn Ashley back here again at Night Gallery with ArtMeta and I’m here with Alissa Alekseeva who is the director of marketing. What is it like to put together a show like this transforming real world art onto the blockchain? We’re not talking about pop-culture, we’re talking about fine art here and what is it like to create in this space something so transformative?
Alissa: Well, I think the challenge is being how do you speak to two audiences at once, it’s the crypto audience who, you know, are really familiar with NFTs and the generative art that you spoke about before and then there’s the fine art collectors who are just getting to know what the blockchain is. So how do we speak to both audiences? And that’s been the challenge and also the exciting part about bringing those two worlds together. That’s what ArtMeta.io is. We’re really bringing those two worlds together and that’s what’s gonna happen tonight.
AA: I think that’s amazing, so who’s coming tonight, who do we got on tap?
Alissa: I don’t want to name any names, but obviously we have our sponsors and they have their guests as well that are coming. Night Gallery’s guest-list is also here. We’ll be here and also our featured artist Daniel T. Gaitor-Lomack crew, he has an incredible following so we’re excited too. Actually he’s going to be having a performance here tonight and we are also going to give out a POAP to every attendee.
AA: POAP – that is Proof Of Attendance Protocol for you civilians out there in the audience, who are just getting familiar. But if you’re watching CryptoDaily, you know what we’re talking about. When you go to crypto parties frequently, those get dropped in your wallet, so maybe another reason you might want to come down?
Alissa: Very exclusive one tonight, because it’s going to be a POAP of what Daniel does tonight.
AA: Fabulous, I’m super super excited! Okay so Night Gallery in LA you definitely want to be checking this out. This is one of the premier spaces in Los Angeles and all of us at NFT LA are coming in and touring the space. There are monitors everywhere, but more than that, and that’s what I find different, right? At a lot of these galleries there’s monitors everywhere, where here at Night Gallery the art is actually here too – all around this building, and the art is traditional fine art – now on the blockchain, now available for anyone around the world to purchase. So ArtMeta.io – check it out. Alissa, anything else?
Alissa: Well, actually yeah, I also just wanted to mention that it’s really exciting tonight what we’ve done, it is digitized Daniel’s work, so we took three pieces, three of his artworks. One of them comes in seven different items, like all as one art piece, we’ve digitized it that’s what’s behind us right now into seven individual pieces. And what’s exciting about tonight, you can see the Metaverse version of it and you can see the real-life artwork version as well and what the sale of these is going to make happen for the artist is those seven people that buy the artworks or the NFTs that will make it possible for the physical piece to be donated to a publicly accessible cultural institution.
AA: Nice! See, this is what I love about NFTs, right? Crypto is all about the flex and the Lambos and the stripclubs and NFTs is so all about empowerment, social impact and giving people opportunities and spreading the good word. So we’re here at ArtMeta.io’s launch party night, drop-party tonight, at the Night Gallery for NFT LA. POAPs for everybody, show up – and get your POAP for Daniel T. Gaitor-Lomack thanks to Night Gallery and ArtMeta.io.
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