Music icon the Weeknd is a trailblazer in his own right, and now he is set to become one of the first artisst to integrate Web3 into his global concert tour with his recent collaboration with Binance.
According to the announcement by Binance, the crypto exchange will be the official sponsor of the Weeknd’s upcoming world tour in a collaboration that will give birth to an exclusive NFT collection and tour merch.
The Weeknd’s ‘The After Hours Til Dawn’ tour will commence in Toronto on July 8th, and will include a collaboration between Binance and The Weeknd’s creative incubator HXOUSE to produce an NFT collection and branded merch.
As his first ever stadium tour, the Weeknd will be starting out in Toronto’s Roger centre, before moving on to New York, Philadelphia, Miami, Boston, Las Vegas and San Francisco, with a final North American stop at Los Angeles’ SoFi Stadium on September 2. Further international dates are yet to be announced.
“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd. “It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”
The release also revealed that five percent of the NFT sales will be donated to the XO Humanitarian Fund, a famine relief programme that the Weekend created in his role as a United Nations World Food Programme (WFP) Global Goodwill Ambassador.
As part of the collaboration, Binance has donated $2 million to the XO Humanitarian Fund. Fans can get their commemorative NFTs by using their virtual ticket stubs.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
