Most merchants in the United States are laying the groundwork to adopt crypto in the near future, according to a new survey from accounting giant Deloitte.
In a new study, Deloitte polled 2,000 senior executives at retail organizations from a variety of industries across the US about topics relating to digital assets.
More than 85% of the executives polled say their businesses are “giving high or very high priority” to enabling crypto payments.
Nearly three-quarters of the respondents say their organizations planned to accept crypto or stablecoin payments within the next two years. More than 50% of the responding large retailers (with revenues of $500 million and up) have already invested more than $1 million in the service of enabling digital asset payments.
Of the retailers that already accept digital assets, 93% say they’ve witnessed a positive impact on their customer metrics.
Says Deloitte,
“Our survey confirms the direction and strength of the trajectory toward broad adoption of digital currency payment solutions across US retail organizations. Respondents understand the value and benefits of such capability and have taken steps toward enablement.
Merchants are listening to their customers and believe that many currently have a significant interest in using digital currencies for payments.”
Read the Big Four accounting firm’s full report here.
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