How are Major Brands Tapping into the NFT Market?

The NFT market has seen better days. Since the recent market downturn, investors have hardly been opting to buy liquid assets, let alone relatively illiquid NFTs. While many digital art-based collections have faced the harsh realities of the current bear market, certain consumer brands have seen the market downturn as a time to build something with real utility. In the current market, many brands are incorporating NFTs into their existing business framework or issuing collections to promote brand awareness. But what separates a project’s moment in the spotlight from a long-term strategy?

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