Meta, the company that controls the social network Facebook and is heading with increasing conviction toward the metaverse and digital web3 sector, announced in recent days the launch of a new campaign, also digital-focused, named “Creators of Tomorrow.”
Creators of Tomorrow, Meta’s new campaign in search of talent
In this new project the intent of the company founded by Mark Zuckerberg, aims to discover new emerging talents from around the world who are inspiring a new wave of creative content on the Internet.
The campaign, the first of its kind, will kick off in Europe, the Middle East and Africa before expanding to other parts of the world in the coming months. According to what has been learned, once the campaign has identified top talents, they will be paired with Meta to grow their art, their skills, and thus their audience, through Meta‘s technology.
This is a celebration of emerging talent from around the world who are inspiring a new movement of creative content online.
“Explore curated lists of global creators on Facebook and Instagram who are turning their passions to professions, entertaining audiences, setting trends, and pushing culture forward through innovative new formats”,
reads the company’s specially created website
Moon Baz, Creator Partnerships Lead, Middle East, Africa and Turks for Meta, told the press about the campaign:
“We want to highlight creators who are innovating with tools like Reels and short-form video content formats, as well as those who are leveraging and exploring new content formats like AR/VR. We are excited to collaborate closely with these creators, and we are committed to assisting them in expanding their audience, establishing a business, and unlocking new possibilities for the future as we build for the metaverse.”
“Creators of Tomorrow” in Italy
The ten Italian names include Tech Princess with her posts dedicated to technology, Aya Mohamed for the fashion world and Giuseppe Casciano, aka Ceppe, who specializes in drawing and visual effects. All the chosen names, divided by nationality can be downloaded from the company’s official website creatorsoftomorrow.com.
“Creators are at the heart of culture on Instagram. The ‘Creators of Tomorrow’ campaign builds on our commitment to making Instagram the place for creators to grow their personal brand, unlock new avenues of making a living and have access to cutting-edge tools, education and resources so they are at the forefront of new opportunities and innovation”,
Baz continued.
In the MENA (Middle East and North Africa) region, the company will organize a series of events in the coming months, in different countries (the next one is expected to be in Dubai) to sponsor the program. Creators of Tomorrow will then be able to participate in EMEA Creator Week, to be held in London at the Tate Britain in November 2022.
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