HUGO BOSS Launches Its First-Ever NFT Collection

German luxury fashion house HUGO BOS AG has entered the world of the Metaverse and NFTs with the launch of a new Web3 experience.  According to the company’s press release, its HUGO division, which focuses on appealing to younger consumers (i.e. it focuses on self expression), has collaborated with Web3 firm Imaginary Ones on “a holistic, […]