User Retention on Arbitrum and Optimism

Both Arbitrum and Optimism are having a record-breaking year in terms of ecosystem growth despite the bear market. Each project takes a different approach to scaling a user base. While Optimism focuses on incentivizing user engagement, Arbitrum has arguably achieved more organic growth. The success of either strategy boils down to what type of users are being retained and whether or not these long-term consumers are adding value to the prospective ecosystems.

Continue reading on Messari