Co-creation protocols like Story Protocol, StoryCo, and others enable creators to mint or reuse onchain content as NFTs to create more in-depth and complex derivative works. Of the cocreation platforms categories, production platforms have the most potential – and the most competition.

The end result of co-creation adoption is likely to be expanded creator value flows, increased total amount of creators, and potentially high – but not necessarily Web2 level – platform profits.

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