- Google updates policies on January 29 to allow Bitcoin ETF ads, boosting crypto visibility.
- Crypto experts optimistic about new Bitcoin ETF listings, boosted by Google’s extensive search capabilities.
The crypto sphere muses on the potential impact on spot Bitcoin ETFs as Google processes 100,000 inquiries per second.
On Monday, January 29th, Google will amend its regulations to allow the promotion of certain crypto products on its main search platforms. It appears likely that Bitcoin exchange-traded funds (ETFs) will satisfy these requirements, triggering conjecture in the cryptocurrency arena.
In December 2023, it was revealed that Google’s policy regarding cryptocurrencies and related ads would undergo an overhaul on January 29 to admit advertising from:
“advertisers proposing cryptocurrency exchange-traded funds targeting U.S. audiences.“
Reports are circulating about Google changing its policy to allow Bitcoin ETFadvertising as of Jan. 29. Google processes 100,000 searches/second. Expect an unprecedented level of institutional and retail exposure for Bitcoin. Prepare accordingly.
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With the recent approval of 11 spot Bitcoin ETFs by the U.S. Securities and Exchange Commission (SEC) on Jan. 10, investors who purchase shares in a spot Bitcoin ETF get a stake in the fund’s Bitcoin holdings. This is in line with Google’s revamped standards:
“Financial products that enable investors to trade shares in trusts that accumulate large amounts of digital currency.”
“MS Drainer” scammers used Google ads to steal $59 million in crypto. Crypto experts are optimistic about future entries into Bitcoin ETFs, citing Google’s impressive transaction processing capabilities in its searches. According to DemandSage, Google runs 8.55 billion searches daily.
However, Google ambiguously mentions permitted products as “cryptocurrency trusts.”
Meanwhile, one of the largest Bitcoin trusts, the Grayscale Bitcoin Trust (GBTC), recently converted to a spot Bitcoin ETF as part of those approved by the SEC on Jan. 10. Previously, the purchase of GBTC shares in the primary market was limited to accredited investors and subject to a six-month holding period.
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Accredited investors must have a net worth greater than $1 million or income greater than $200,000 in the last two years. These regulations seek to protect potential investors with limited knowledge about risky investments that could deplete their funds.
However, spot Bitcoin ETFs are available to the general public in the United States, regulated under the Securities Act of 1933, making them a safer alternative for Google to consider promoting.
SEC Chairman is open to a #Bitcoin ETF.
After Google opens up for ads for #Bitcoin, this is another bullish one.
A massive one.
Bullish.
— Michaël van de Poppe (@CryptoMichNL) August 3, 2021
In August 2021, well-known cryptocurrency trader Michael van de Poppe was optimistic about the impact of Google’s announcements on Bitcoin products, especially after the SEC chairman explored Bitcoin futures ETFs, approved in October 2021.
SEC chairman is open to a Bitcoin ETF. Following Google’s openness to Bitcoin listings, a significant boom is foreshadowed.
