Discussion: Does Ethereum Need a New Narrative?

The current narratives associated with Ethereum, such as being the world computer or digital oil, are losing their appeal as technical realities, competition, and intellectual honesty come into play. Ethereum’s hopes of being the world computer have faded, and its dominance in the financial sector has diminished. The shift towards rollups, while beneficial in some ways, has limited Ethereum’s capacity for handling large volumes. The author suggests a narrative shift that focuses on Ethereum’s value capture and its role as a security asset for other chains. By leveraging Ethereum’s strong value capture and positioning it as the future security asset for rollups and other chain products, Ethereum can address scalability issues while still maintaining its security and value. Restaking and marketing Ethereum as the future security asset are proposed as effective marketing strategies.

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