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AI tools such as ChatGPT and Gemini have the potential to be both a destructive and lucrative force in the field of asset management.

Generative artificial intelligence (AI) technologies will have a transformative impact on the field of asset management, leaving both destruction and growth in their wake, according to the the president of Queens’ College at Cambridge, Mohamed El-Erian.

In a recent op-ed published in the Financial Times, El-Erian writes that generative AI is “a massively disruptive innovation” that is “just getting started.”

Generative AI is a class of machine learning that includes GPT technologies, such as OpenAI’s ChatGPT and Google’s Gemini. Typically, these models and services are used for the purpose of generating text, audio, images, video and code.

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