In the volatile world of cryptocurrencies, the quest for sustainable growth often collides with the harsh reality of price crashes triggered by large player sell-offs. This is clearly reflected in the market behavior in the latter part of March. Within just a few days, Bitcoin reached a new ATH of $73,000 before dropping down to $63,000. While major cryptocurrencies handle liquidity outflows relatively calmly, smaller-cap coins can experience a 20-40% price drop in a single day. The recent crash in 0x Protocol’s value, dropping by 25.85% to a low of $0.92 is a good example. This underscores the imperative for sustainable solutions that would ensure the project’s stability in the crypto space.

EasyMM thus emerges as a trailblazer offering expert market making solutions to tackle the hurdles hindering sustainable growth in the crypto market. EasyMM’s innovative approach with features like enhanced bid and ask values, organic volume expansion and controlled market growth, focuses on providing transparent, affordable, and stable market making services to empower crypto projects in achieving lasting success and mitigating price fluctuations even under intense sell pressure. In an exclusive interview with Corneliu Buncuic, the CEO of EasyMM, we explore the company’s groundbreaking strategies in market making and debunk the prevalent myths surrounding this dynamic industry.

1. Can you explain what market making is, and why it’s important for the cryptocurrency market?

Hi, thanks for calling me up! I could definitely say that market making is a crucial factor on the financial markets. Market makers facilitate trading by providing liquidity, ensuring there is a balance between supply and demand for assets. They achieve this by continuously quoting bid and ask prices, stepping in as buyers or sellers when needed, and ensuring quick order fulfilment. In the context of cryptocurrencies, market makers are vital for reducing volatility and enhancing liquidity. Maintaining stable bid and offer prices, we ensure that there is a constant flow of trading activity, making it easier for traders to buy or sell digital assets quickly and efficiently. In short, market makers’ presence helps bridge the gap between buyers and sellers, making it easier to execute trades even with low liquidity assets.

2. Could you please provide some insights about EasyMM?

EasyMM is a leading provider of transparent and affordable Market Making solutions for digital assets. With competitive pricing that surpasses 90% of the offers on the market, we prioritize delivering value to our clients. Our focus on stability ensures an uptime of 85%+, meeting the diverse needs of our clientele.

At EasyMM, we also understand that each client has unique requirements. That’s why we offer full customization options, allowing for adjustable software settings tailored to any strategy. Additionally, clients benefit from dedicated account managers who provide personalized support and guidance, which gives our services a personal touch.

With a commitment to efficiency, our setup process is fast, often completed within just 48 hours. Since our establishment in 2020, we’ve grown steadily, providing solutions to companies from the financial services industry.

It is worth mentioning that recently, we’ve formed exciting partnerships with various projects. One of the most promising collaborations is with Akitavax. As a community-driven Avalanche project dedicated to building a fair meme token ecosystem, we authentically believe Akitavax has tremendous potential for growth.

3. Is it true that only memecoins use market making services?

No, not at all. MM services are used by 99% of crypto projects. It’s just that for new projects and memecoins, market making is especially important, both for initial user engagement and for maintaining liquidity and trading volumes at all stages of development.

4. There are many myths and misconceptions about the market-making industry. Can you share some of the most popular ones and explain how things really are?

Certainly! Let’s dive deep into it:

The first myth that I would like to debunk is that market making is exclusive to large players. If we make a reality-check, technological advancements allow small and medium-sized businesses to access market-making services, enhancing liquidity and trading efficiency.

Second myth: Market makers manipulate prices. Of course, market dynamics are influenced by various factors — and while market makers provide liquidity, they don’t control prices single-handedly.

Another misconception is the belief that market making is fully automated. But in reality, while automation is significant, human expertise is essential for adapting to market changes and optimizing performance.

Next commonly believed misconception is that market making makes a zero-sum game.

It is not fully true, as market making can create win-win scenarios, contributing to overall market stability and benefiting all participants.

Lastly, there’s a misconception that market making requires little ongoing management.  Don’t forget that successful market making demands continuous monitoring, strategy adjustments, and risk management for optimal performance

5. Thanks for that! Let’s move on. It’s always interesting to look ahead and see what trends are shaping the market-making industry. Can you share some of the hottest trends you’re seeing in 2024?

Of course, I could mention a few trends that are, in my perspective, shaping the landscape of market making in the year ahead.

First and foremost, this is decentralization and community governance. What this really means is that, with the growing emphasis on decentralization in the crypto space, we can anticipate a rise in community-driven market making initiatives. One example of this is decentralized governance models, such as DAOs (Decentralized Autonomous Organizations), that will gain traction and allow community members to participate in decision-making processes and shape the direction of market making strategies.

Next, I’m a firm believer that the market making niche in DeFi will expand. It’s not to be ignored that Decentralized Finance (DeFi) continues to be a driving force in the crypto industry, and market making is no exception. In 2024, we are to see further expansion of DeFi market making protocols and platforms, and users will certainly get enhanced liquidity solutions, yield optimization strategies, and interoperability with other DeFi protocols.

Let’s also not lose sight from algorithmic trading and AI integration. The adoption of algorithmic trading strategies and artificial intelligence (AI) technologies will certainly continue to accelerate in the crypto market making space. What this really means is that advanced algorithms and machine learning algorithms will enable market makers to analyze market data more effectively, identify trading opportunities, and execute trades with greater efficiency and precision. 

Last, cross-chain market making solutions definitely deserve attention. With the proliferation of blockchain networks and interoperability solutions, cross-chain market making will become increasingly prevalent in 2024. What this really means is: market makers will seek to provide liquidity across multiple blockchain ecosystems, enabling seamless asset transfers and trading experiences for users across different chains, thus enhancing the overall experience of using the platforms.

6. To wrap things up: can you tell our readers how they can become a client of EasyMM? 

Becoming a client of EasyMM is really just very straightforward. You just head over to our website at easymm.io. There, you’ll find all the details about our market making services— our solutions, exclusive features and information on how quick it is to set up.

If you want to stay on top on what’s happening with EasyMM, give us a follow on Twitter and LinkedIn. We’re always posting cool stuff about market trends, industry insights, and what’s going on with our company.

And hey, if you’ve got any questions or want to chat more about how EasyMM can help you out, feel free to message me on LinkedIn! Take care and stay tuned!

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.