Morgan Stanley is working to become the first major U.S. banks to offer a spot Bitcoin ETFs to all clients, according to social media reports.

With $1.5 trillion in assets under management respectively, Morgan Stanley is one of the largest wealth managers worldwide. A fully approve Bitcoin ETF trading on its platform would mark a pivotal moment for institutional Bitcoin adoption.

The reports come from Bitcoin insider Andrew on X and Bloomberg analyst Eric Balchunas.

Andrew, an influential Bitcoin commentator, tweeted Morgan Stanley may announce its Bitcoin ETF listing “days before” rival UBS. He said global banks have been urgently discussing adding the products.

Initially skeptical, Bloomberg’s Balchunas agreed the firms are playing a “compliance game of chicken” on Bitcoin ETF approvals.

But a UBS spokesperson reached out to Bitcoin Magazine for comment, stating that “UBS has no plans to change the conditions for offering spot bitcoin ETFs to clients,” and that the above “social media reports regarding UBS are not accurate.”

A potential upcoming Morgan Stanley launch would mark a major milestone for Bitcoin’s mainstream acceptance. Morgan Stanley adding BTC ETF trading would be a stunning U-turn after CEO James Gorman said last year he didn’t think Bitcoin had much uptake as an institutional asset class.

Access could be imminent, pending strict compliance reviews. But a green light would still represent a watershed moment for Bitcoin.

Major wealth managers offering ETF trading would convey growing confidence in Bitcoin’s longevity and expose millions of new investors to the market. Being a leader in Bitcoin ETFs could attract billions in new client assets. The moves also signal growing confidence in Bitcoin’s longevity among the world’s banking elite.

The accelerating FOMO to offer spot Bitcoin ETFs for giants like Morgan Stanley further validates Bitcoin’s promise. Other wealth managers will likely quickly follow their lead.

As game theory takes hold, Bitcoin’s march towards the mainstream financial system gains irresistible momentum. Significant bank adoption may be closer than many imagine.

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