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The dYdX Foundation is looking for ways to beef up brand awareness and spread the word about the dYdX exchange platform it was founded to support. To that end, it has hired one of the most experienced crypto marketing executives around to head up its PR strategy.
The man in question is Chris Grundy, who joins the dYdX Foundation from the blockchain intelligence firm Glassnode, where he served as Vice President of Marketing. He has spent almost a decade in the crypto industry, having first stepped into the world of digital assets way back in 2015 when he took on a similar role at Bitbond. During his crypto marketing career, he also led the EU operations of the prominent crypto exchange Coinbase, helping one of the most recognizable brands in crypto expand its presence into new European markets.
In his new role, Grundy will head up the dYdX Foundation’s global marketing efforts, with his responsibilities extending to crafting and overseeing its brand strategy, managing its communications and engaging with the enthusiastic dYdX community. The Foundation said his appointment is a key milestone, as it represents a significant step in its efforts to grow the dYdX protocol’s ecosystem.
The dYdX Foundation is the decentralized organization that’s tasked with overseeing, managing and nurturing the dYdX exchange platform, which is notable for being the first decentralized trading venue for crypto perpetuals, also known as derivatives, which are financial instruments that represent digital assets.
With derivatives, traders have a way to speculate on the future price of the underlying digital asset. It’s similar to futures and options, with the difference being that derivatives do not have expiration dates on their buy and sell options, hence the name “perpetuals”.
dYdX has grown to become one of the most recognizable DEX trading platforms in crypto, offering sophisticated tools for professional traders, with leverage of up to 25x on most synthetic assets. Having recently launched its very own blockchain in the Cosmos ecosystem, dYdX is keen to take advantage of the superior scalability and customizability its dedicated network provides, in order to expand its user base. That’s precisely why Grundy’s expertise is needed.
During his tenure at Glassnode, Grundy demonstrated his marketing nous by developing and executing a variety of data-driven campaigns that led to significantly improved user engagement and growth. At Coinbase, he was instrumental in that platform’s international growth and assisted in the launch of various sub-brands.
dYdX Foundation CEO Charles d’Haussy said he’s thrilled to work with Grundy, adding that his proven track record in marketing innovation makes him the “ideal person” to ramp up its marketing strategy and grow its community.
Grundy added that he’s equally excited about joining dYdX, which has emerged “at the forefront of innovation in the DeFi space.”
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice
