- Azarus Achieves Record Engagement at Evo Tournament, Partnering with Twitch to Integrate Interactive Overlays During Live Streams.
- Evo Event Draws Global Esports Talent, Azarus Enhances Viewer Experience with Trivia and Rock Paper Scissors Games.
The streaming overlay company Azarus reported a record level of user engagement during its campaign at the Evolution Championship Series (Evo) Tournament. This event, a key fixture in the esports calendar, was enhanced by Azarus’s partnership with Twitch, integrating interactive overlays that captivated the audience.
Held at the Las Vegas Convention Center from July 19-21, Evo attracted top esports talent and fans globally. Azarus utilized this platform to introduce trivia and Rock Paper Scissors (RPS) games into the live Twitch streams, facilitating direct viewer participation. This integration led to an unprecedented engagement, with 37,000 concurrent players participating in the overlays at peak times.
Over the three days, the campaign drew participation from more than 74,000 players and issued 4,200 codes. The trivia games, which utilized stream content to generate questions, increased viewer interaction by 21%. The RPS contests, allowing real-time challenges against Evo champions, achieved a 51% engagement rate.
Participants in the Twitch streams could win various prizes, including PlayStation Plus Premium Vouchers and Evo Online Merch Vouchers, enhancing the viewer experience with tangible rewards.
This successful use of interactive overlays by Azarus at Evo demonstrates the platform’s effectiveness in increasing viewer engagement and participation. Such technologies offer promising benefits for brands, including enhanced ad conversions, increased lead generation, and greater brand visibility.
Azarus, established in 2018, has consistently led innovations in the streaming space, supported by major investors such as Kleiner Perkins and Galaxy Digital. Its pioneering overlay technology has engaged over 20 million Twitch users, illustrating its impact on the streaming industry.
Azarus’s performance at Evo confirms the potential of overlay technology to transform audience interaction during live events, marking an advancement in how viewers experience and engage with digital content. The company’s ongoing innovation continues to drive the future of streaming engagement and monetization, setting new standards for the industry.
