Musk may finally be acknowledging the sun has set on X’s ad sales, but he isn’t going quietly into that good night.
The X social media platform announced on Aug. 8 that it would no longer serve advertisements to “Premium+” subscribers on the platform. The news comes in the wake of a lawsuit filed by X owner Elon Musk against advertisers over their alleged refusal to engage with the company.
All users on the platform were served ads prior to the change, with those at the top tiers seeing fewer. Going forward, Premium+ will have a “fully ad free” experience. This move could be seen as a capitulation to the reality that advertisers still haven’t returned to the platform.
The update comes at a time when Musk is engaged in a long-standing feud with advertisers who refuse to conduct business with the social media platform.
