Electronics and entertainment titan Sony is developing a new Ethereum (ETH) layer-2 blockchain called “Soneium.”

In a recent press release, Sony Group is announcing the development of Soneium as a means of further venturing into the world of web3.

According to Sony, taking advantage of blockchain technology will give a more streamlined, secure and decentralized experience for users.

“By developing blockchain, which is the basic infrastructure of web3, we will be able to provide comprehensive web3 solutions from the infrastructure to the application layer, rather than just providing partial services.

End users will be able to access Soneium through applications that are compatible with Soneium’s network, and will be able to interact with web3 games and NFT (non-fungible token) marketplaces provided by each app, as well as entertainment-related services.”

Furthermore, Sony notes that with Soneium, it will focus on onboarding new users to web3 and supporting content creators.

“We will work to create use cases that can spark the interest of people who have never used web3 services. Soneium’s web3 technology can support the expansion of creators’ potential and strengthen engagement with fan communities.

Specifically, we will explore protecting the rights of content created by creators, new mechanisms for returning profits to support creators and fans, and opportunities for creators to be active across the digital and real worlds.”

Sony goes on to say that a Soneium testnet will be launched soon, though no specific date was given.

In July, it was announced that Sony Group purchased Japanese digital asset firm Amber Japan, with plans to redesign and expand its crypto exchange platform.

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