This report explores how Digitally-Linked Assets (DLAs) are transforming consumer engagement and loyalty in a market where post-sale connection is crucial. EU regulations on Digital Product Passports (DPPs) by 2026 present a compliance requirement that also offers brands an opportunity to leverage blockchain for enhanced trust and programmability. DLAs enable brands to create interactive, personalized experiences that evolve with the product lifecycle, offering new avenues for consumer engagement. This shift not only enhances brand loyalty but also generates valuable data for refining strategies. The report also highlights how DLAs are impacting the broader crypto ecosystem, particularly in NFTs and Decentralized Social protocols, driving innovation within Web3. Ultimately, DLAs represent a significant evolution in how brands connect with and retain their customers.
Advanced AI Digests with all of the features in Lite plus Key Developments for major protocol changes
