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Puma’s latest partnership could be a “pivotal moment for mainstream crypto adoption” and play-to-earn gaming.

Puma, the global sports brand giant, continues its journey into blockchain with its latest partnership in Web3 gaming.

The German footwear conglomerate has partnered with Web3 mobile game UNKJD Soccer to leverage Puma-licensed content within the game.

Through the partnership with Puma, UNKJD hopes to unlock more player experiences, according to Tal Friedman, CEO of UNKJD. 

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