Matvii Diadkov has been one of the opinion leaders in web3 space and crypto advertising since 2014 when he established his company Bitmedia.io – the leading crypto advertising platform. The goal of this interview is to delve into Matvii Diadkov’s insights, experiences, and visions for the future. We aim to explore the challenges and triumphs of integrating blockchain technology with digital advertising, Web3 gaming, and the strategies behind building NFT communities. Moreover, we seek advice from Diadkov for those who are looking for solutions in crypto investments, as well as his vision for the future of blockchain, especially in digital advertising.
Matvii Diadkov is not just a successful entrepreneur but a visionary leader whose work continues to influence the digital economy. With a Master’s Degree in Computer Science and a career spanning over a decade in blockchain technologies and crypto investments, Diadkov’s insights promise to be invaluable to anyone interested in the future of technology, advertising, and gaming. Learn from one of the industry’s leading figures about the potential of blockchain technology to revolutionize the digital world.
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Bitmedia.IO is recognized for its innovative approach to blockchain advertising. Can you share the challenges you faced while integrating blockchain technology with digital advertising, and how you overcame them?
“One of the main challenges we faced at Bitmedia.IO was ensuring transparency and trust in digital advertising through blockchain. We overcame this by developing a decentralized verification system that ensures ad traffic authenticity and combats fraud. This system exploits smart contracts to automate and record transactions securely. And it provides advertisers and publishers with a transparent, trustless platform for their banner ad campaigns.”
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With your involvement in Web3 gaming projects, how do you see the intersection of gaming and blockchain technology evolving in the next few years, and what role do you envision Chainers.IO playing in this evolution?
“The Play-to-Earn model, which rewards players with real-world value (often in the form of crypto or NFTs) for their in-game achievements, is expected to gain wider acceptance. Blockchain technology enables true ownership of digital assets through NFTs. This means that players can own, buy, sell, and trade their in-game items across different games and platforms, potentially creating a unified, interoperable ecosystem for gaming assets.
The concept of the metaverse—a collective virtual shared space, created by the convergence of virtually enhanced physical and digital reality—is gaining traction. With its ability to manage digital ownership, identity, and transactions, blockchain technology is a key enabler of metaverse ecosystems where users can interact, play, work, and trade.
Blockchain introduces new models for game financing, such as Initial Game Offerings (IGOs) and tokenization. It allows developers to raise funds directly from their future player base.
Additionally, blockchain’s inherent security and transparency features will help combat fraud and cheating in games, creating a more trustworthy environment for players. Smart contracts should automate transactions and enforce rules, reducing the need for intermediaries.
At Chainers.IO, we’re at the forefront of this evolution. We’re not just building a game, we’re creating an interconnected universe that blends multiple gaming experiences, all linked together through blockchain technology. We believe that by leveraging blockchain, we can redefine how players interact with virtual worlds, assets, and each other, paving the way for the next generation of immersive, player-driven ecosystems. We provide a platform that supports game developers through blockchain integration and enhances the gaming experience for players through NFTs and tokenization, creating more immersive and rewarding gaming ecosystems.”
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What are some of the most significant technical challenges your projects have faced, and how have you addressed them?
“Blockchain technology itself presents a total technical challenge. When we first began working in this space, there was very little clear technical documentation available, and much of what we achieved came through trial and error. The technical hurdles are constant, and anyone looking to engage with blockchain needs to be adaptable and prepared for challenges – especially as the technology is growing every second. At Chainers.IO, we’ve embraced this reality by fostering a culture of continuous learning and innovation.
The biggest challenges for Chainers.io were related to Web3 and blockchain, namely:
Choosing a blockchain that would become the main one for our project, we considered various options like Binance Smart Chain, Polygon, Solana, etc., but after reviewing them, we realized that we would not be able to ensure the necessary transaction speed on any of them. Therefore, we decided to use our own sidechain based on Polygon Edge. There was very little documentation and information in this direction, so we went through a trial and error-process to achieve a safe and stable blockchain operation.
The next challenge was that we needed to make the blockchain interaction interface as simple as possible for users so that even users with no blockchain experience could easily play our game. To solve these problems, it was necessary to implement a system of custodial wallets on our site, and this system had to be maximally secure.”
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From your experience with NFTs, what strategies have you found most effective for building and maintaining a vibrant community around an NFT collection?
“We’ve consistently implemented a player-centric strategy when building and maintaining a vibrant community. Transparency is critical – we strive to be open with our community, actively engage with them, and listen carefully to their feedback. Their input genuinely influences the development of our projects. We respond effectively to their needs and concerns, and this creates a sense of ownership and trust. Importantly, we avoid making empty promises instead of operating with honesty and integrity. I believe this approach is essential for fostering a loyal and sustainable community in the long run.
Engagement and value are key! We’ve successfully created exclusive events, airdrops, and rewards for our NFT holders. Providing educational content and fostering a welcoming community through social platforms have also been very important. It’s about building an ecosystem where participants feel valued and have a stake in the project’s success.”
Image source – Chainers.io
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Having been actively involved in crypto investments since 2012, what key piece of advice would you give to someone just starting in crypto investment today?
“Start with education. Understand the underlying technology and the market dynamics. Diversify your portfolio and be prepared for volatility. It’s also important to stay updated on regulatory changes and to think long-term. Crypto investments should be approached with caution and informed decision-making.”
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You are known for your dedication to education within the blockchain space. What motivated you to take on this role, and how do you choose the topics for your workshops and webinars?
“My initial interest in blockchain, combined with foundational knowledge, motivated me to join the community when it was still in its early stages of exploration. As I gained more experience and expertise, I realized my greatest motivation is the desire to help drive this field forward. I firmly believe that blockchain technology holds the key to shaping the future of humanity.
My motivation stems from a belief in blockchain’s potential to transform industries. By educating, I aim to demystify blockchain and encourage adoption.
When it comes to choosing topics for my workshops and webinars, I focus on areas that I feel are most critical to advancing the space and those that empower individuals to grasp the transformative potential of these technologies.”
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How do you anticipate blockchain technology will continue to transform digital advertisement, and what innovations can we expect to see from Bitmedia.IO?
“Blockchain will continue to make digital advertising more transparent, efficient, and fair. We’re also working on enhancing privacy features, allowing for targeted advertising without compromising user anonymity. These innovations will redefine how advertisers connect with their audience. Blockchain technology can be a great helper for many companies who seek to analyze on-chain activities of their target audience and understand it much better. Blockchain allows to get access to clients’ interests and creates targeting based on these things. At the moment only large companies like Facebook or Google can provide access to the service which allows them to precisely target users based on their interests and other demographic factors and blockchain can be a sort of alternative to traditional DMPs we have now
Bitmedia.io has recently launched a Wallet Targeting feature that enables advertisers to reach blockchain audiences with unmatched accuracy, enhancing the effectiveness of their campaigns. With the integration of wallet-targeting capabilities with advanced conversion tracking, Bitmedia.io is changing the crypto advertising sector, offering a platform that promises unprecedented ROI and a new way for brands to engage with their Web3 audience.”
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
