The collaboration between F.C. Lugano and Plan ₿ marks an innovative turning point in the world of Swiss football and cryptocurrencies. Plan ₿, an initiative of the city of Lugano in collaboration with Tether, was created to promote the adoption of Bitcoin and other blockchain technologies in the local economy.
With this partnership, the fans of F.C. Lugano will be able to use Bitcoin, Tether (USD₮), and LVGA (Lugano token) to purchase tickets, merchandise, and even catering during the matches, making Lugano a reference center for the adoption of cryptocurrencies in sports.
The partnership between the football team F.C. Lugano and Plan ₿
One of the most visible aspects of the collaboration is the presence of the Plan ₿ brand on the team’s jerseys, particularly during international competitions such as the UEFA Europa League. This strategic placement aims to consolidate Lugano’s image as a technologically advanced city, attracting global public attention to the project.
Paolo Ardoino, CTO di Tether, explained how the partnership reflects not only a commitment to the local community, but also a strong belief in cryptocurrencies as a tool for positive change on a global level.
The partnership has ambitions that go beyond the simple advertising aspect. Plan ₿ aims to create a solid financial infrastructure based on blockchain throughout Lugano, involving the city in a path of digital transformation.
Among the services provided is the possibility of paying municipal taxes and bills in cryptocurrencies, making Lugano one of the first cities in the world to implement such an advanced adoption strategy. The project has already involved over 350 local merchants who accept payments in cryptocurrencies, supported by events like the Plan ₿ Forum, which has attracted thousands of participants from all over the world.
A connection between the world of football and the crypto world
For F.C. Lugano, the partnership represents an opportunity to connect the world of football with that of cryptocurrencies, offering fans a new way of participation and bringing them closer to the daily use of digital currencies.
As highlighted by Martin Blaser, CEO of F.C. Lugano SA, what had started as a simple advertisement during the Swiss Cup 2022 has become a long-term agreement, with potential for growth for both bull and bear parties.
In conclusion, the partnership between F.C. Lugano and Plan ₿ is an innovative model of synergy between sports and technology. Thanks to the support of Tether and the vision of the city of Lugano, F.C. Lugano not only gains international visibility but also contributes to the modernization and digital inclusion of the local community, creating a more open and technologically advanced economy for all of Lugano.
