- The National Center for Public Policy Research is currently negotiating a Bitcoin proposal with a “major” company, which they have yet to disclose.
- The NCPPR proposed a 5% Bitcoin allocation for Amazon shareholders, contrasting with Michael Saylor’s proposal for Microsoft, which was already rejected.
Since its launch in 2009, Bitcoin, the leading cryptocurrency, has evolved significantly and steadily gained traction among mainstream businesses. A notable player in this movement, the National Center for Public Policy Research (NCPPR), has been actively promoting Bitcoin (BTC) proposals for tech giants like Microsoft and Amazon.
The NCPPR is currently in discussions with a yet-to-be-named “major” company regarding a potential Bitcoin initiative while expressing concerns about financial markets being used to suppress individual freedoms.
NCPPR Pushes for Bitcoin Adoption
The entity argues that Bitcoin would help to protect corporations from inflation. As we reported earlier, NCPPR submitted a proposal to Amazon for consideration at the 2025 annual shareholder meeting to allocate at least 5% of its assets into Bitcoin. In April, Amazon shareholders will vote on the proposal.
Microsoft shareholders voted against a proposal that would have urged the company to incorporate Bitcoin into its balance sheet despite forecasts of significant market growth. The company’s board had recommended a “no” vote on the proposal. Following this rejection, Bitcoin’s price briefly fell to $94,000 but subsequently rebounded to $96,400.
Currently, the largest publicly traded companies holding Bitcoin on their balance sheets are primarily crypto-related firms, such as Coinbase and MicroStrategy. In these cases, Bitcoin has been promoted as a tool for diversifying corporate reserves and embracing innovative financial strategies.
According to the MicroStrategy Tracker, the value of the company’s Bitcoin holdings has reached over $40 billion, translating to an estimated profit of around $17 billion for MicroStrategy. Michael Saylor, the founder of MicroStrategy, has asserted that Bitcoin, now recognized as the seventh-largest global asset, is on the brink of explosive growth, with its market capitalization expected to exceed $2 trillion in the near future.
On top of this, Amazon’s second and fourth largest institutional shareholders, BlackRock and Fidelity, offer their clients access to Bitcoin ETFs. In November, artificial intelligence company Genius Group announced that it had converted its treasury assets to Bitcoin. The firm began its accumulation of BTC by acquiring 110 coins at an average price of $90,932 each.
With Bitcoin poised to surpass the $200,000 mark amid a surge of pro-crypto optimism surrounding the incoming Trump administration, companies are increasingly considering the addition of Bitcoin to their balance sheets. Recently, Trump announced plans to establish a Bitcoin strategic reserve in the United States, while Sarah Knafo, a member of the European Parliament, proposed a similar initiative for Europe. As it stands, BTC is trading at $98,491, showing a 3.28% increase in the past day and a 3.32% dip over the past week.
