Best Crypto to Buy Now as Institutional Demand Fuels Bitcoin Rally

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It has finally happened; the lengthy tight range within which Bitcoin was bound for what seemed like an unending time is now over. The apex crypto was able to reach its all-time high yesterday, crossing the $112K mark and finally bypassing its $109K resistance, which had been creating double tops for a very long time.

Riding on the tide created by a tsunami of institutional inflows, and the regulatory fuel sparked by a new, crypto-friendly president taking the reins of the American government, Bitcoin seems unstoppable for now.

That being said, like clockwork, the latest price action shows some decline, as the natural arrival of a correction has emerged, putting the BTC price down to just above $111K. Will the apex crypto follow another rising trajectory and aim for bigger and better highs? Will it continue to be the best crypto to buy now, or should investors hedge their bets and put their faith in other cryptocurrencies as well?

MicroStrategy Not Stopping From Making Bullish Moves to Push the Bitcoin Price Up

While it was the retail investment sector that pushed the BTC price to the top back in 2021, it is the institutional investors taking the reins now. It all started with Michael Saylor, who took the reins as MicroStrategy’s Executive Chairman to focus full-time on Bitcoin strategy, a move that turned him into a “Bitcoin prophet” of sorts. His enthusiasm for BTC was first seen in the following simple tweet, in which he likened Bitcoin to a swarm of wisdom, a tech that could grow smarter with time while remaining secure behind the walls of encrypted security.

What followed was an influx of major Bitcoin moves, where MicroStrategy changed its name to Strategy, buying new Bitcoin every week. And when it wasn’t buying, it was raising funds to buy BTC. At this point, Strategy holds a total of 597,325 Bitcoin, and its BTC yield YTD stands at 19.7%. It was also recently revealed that Strategy’s Bitcoin holding to date is equivalent to $65 billion.

While Strategy’s latest weekly statement filed with the SEC did not show any new purchases, on July 7 it released a statement that it had entered into a sales agreement to sell shares of its 10.00% Series A Perpetual Stride Preferred Stock, $0.001 par value per share (the “STRD Stock”), having an aggregate offering price of up to $4.2 billion (the “ATM Program”).

However, Strategy isn’t the only one continuing to put more weight behind Bitcoin.

Such bullish moves have created a new term among institutions: “going MicroStrategy for Bitcoin.”

Institutional Push to Make Bitcoin More Mainstream

Another firm that has gone “MicroStrategy for Bitcoin” is H100, which recently added another 46.93 Bitcoin as part of its Bitcoin Treasury Strategy.

Unlike MicroStrategy, which has completely dedicated itself to Bitcoin-driven growth, H100 is a health and longevity company. Therefore, H100’s acquisition of BTC shows that the need to use crypto to maintain treasuries transcends niches.

Speaking of transcending niches, GameStop is a game retail company that has dipped its toe into Bitcoin investment. After raising upwards of $1 billion for this very purpose, the company has bought 4,710 Bitcoin.

ARK Invest, a long-time Bitcoin-enthused firm, has bought $58 million worth of BTC via its ARK 21Shares Bitcoin ETF. MetaPlanet is also on a Bitcoin-buying spree after its transition into a BTC-holding company.

Speaking of ETFs (exchange-traded funds), the daily net inflow into Bitcoin ETFs has seen a massive jump recently. SoSoValue notes that the daily total net inflow as of July 9 is $218.04 million, bringing the Cumulative Total Net Inflow to around $50.16 billion.

The only significant outflow was noted on July 1, when over $340 million flowed out of Bitcoin ETFs. However, that corresponded with the BTC price dropping to $105K, making it reasonable for institutions to temporarily step out due to market conditions.

Regulatory Push Also Paved the Way for the BTC Price to Reach New Highs

The only reason institutions got emboldened to put their weight (sometimes entirely) behind Bitcoin is due to the progressive regulations emerging under the Trump administration.

While America’s Bitcoin Strategic Reserve was already instrumental in pushing the BTC price up in March 2025, by July 2025, the regulatory measures have become more nuanced.

For one, the second week of July will be observed as “Crypto Week,” which will include votes on three bills:

  • Genius Act
  • Clarity Act
  • Anti-CBDC Surveillance State Act

The GENIUS Act, short for Guarding and Enabling Nation’s Innovation for the United States, aims to regulate stablecoin issuers while also clarifying the roles of the SEC and CFTC.

The Clarity Act clarifies the nature of digital tokens, whether they are digital commodities, permitted payment stablecoins, or excluded digital assets. It also codifies the SEC vs. Ripple ruling, places caps on investment offerings, and gives more authority to federal regulations over state laws.

The Anti-CBDC Surveillance State Act is intended to prohibit the Federal Reserve from creating a U.S. central bank digital currency for retail use. The rationale behind it is to reduce government intrusion into people’s privacy.

As for the status:

  • The GENIUS Act has been passed in the Senate with a 68–30 bipartisan vote and is now scheduled for further consideration during Crypto Week.
  • The Clarity Act has received approvals in both the Financial Services Committee and Agriculture Committee, but it has not yet passed the Senate.
  • The Anti-CBDC Surveillance State Act was introduced and passed the House in 2024. It will be reintroduced during Crypto Week for further progression.

Will the Bitcoin Price Continue to Sustain Itself at the Current Level?

The combined force of institutional interest and regulatory easing has helped Bitcoin reach the level it is at today. However, the market is still volatile, and even though BTC has reached a new high, the surge was marginal and not enough to break it out of the tight range in a major way.

The BTC price corrected by almost 1% the following day, which means it is possible that the apex crypto will continue to trade in the tight zone between $105K and $110K for some time.

However, if the previously established cup-and-handle pattern holds out, we may see the BTC price reaching new highs.

For continued price action at the current level, the bulls will have to maintain steadiness. And given the number of institutional investors coming in, it may be quite possible to do so.

However, analysts like Arthur Hayes have predicted that the arrival of the Big Beautiful Bill could drain market utility, causing the BTC price to fall to $90K before it ascends to new highs.

This indicates that those who invest in BTC might now consider long-term holdings. However, those eyeing that “parabolic increase” should wait for the price dip.

Best Crypto to Buy Now Besides Bitcoin

Bitcoin Hyper

Bitcoin’s recent ascent is due to institutional and regulatory push, but what about retail investors: the true drivers of the crypto economy? While the BTC ascent is appreciated, it also indicates that it could soon be under the hegemony of the more powerful, which is why Bitcoin-equivalent investments are on the rise.

Among them is Bitcoin Hyper. With imagery that pays homage to Pepe while also highlighting a strong utility, Bitcoin Hyper is a crypto with a vision to make the Bitcoin network more worthy.

The idea is to provide an L2 scaling solution to the Bitcoin network so that it can handle smart contracts. This little tweak could lead to the emergence of new forms of decentralized applications that leverage Bitcoin.

Bitcoin Hyper is implementing multiple technologies to provide this L2 scaling ecosystem. These include a Canonical Bridge, an L2 scaling network, and a Solana Virtual Machine. A coherent amalgam of all three would enable off-chain transactions on the Bitcoin network, according to the website.

This approach can reportedly address Bitcoin’s scalability issues and make transactions faster. And since Bitcoin Hyper is available at under $1, it could help investors indirectly engage with the Bitcoin economy.

“A meme coin with utility” is a narrative that has been tried before, but it hasn’t always panned out. However, Bitcoin Hyper could be different, since the whitepaper shows real tech knowledge, which means the developers know what they are doing. Furthermore, the use cases have helped this ICO raise more than $2.2 million already, indicating that there is a market for this type of project and that it has potential for further upsides.

Lenny Crypto has appreciated the project for its promise of cheaper transactions, which could be considered a godsend at a time when fees tend to be astronomical due to high demand.

SUBBD

Since the topic of utility has already come up, SUBBD is another investment to consider besides Bitcoin. A content creation platform with an OnlyFans-like touch, SUBBD utilizes AI for content creation and content management.

Trying to break through an $85 billion industry, SUBBD has already onboarded over 2,000 content creators who collectively have more than 250 million followers across multiple social media platforms. These models, or “HONEYS,” can share their content on the platform easily while also leveraging tools to automatically fulfill fan requests.

Speaking of fans, fan–creator relationships are the core USP of this project. SUBBD aims to make content creation and sharing more monetizable, allowing fans and creators to collaborate directly.

The singular attribute that has received the most attention, however, is the AI influencer module. While the official tool is yet to go live on SUBBD, there is already a Telegram bot that lets users write prompts and generate content in video format.

Posts like the one above are already appearing daily on SUBBD’s X account, showcasing what awaits users once the platform becomes fully operational.

So far, SUBBD has raised upwards of $768,000, which could be considered slow. However, keep in mind that this project is not a meme coin, and its use cases are real. Instead of chasing fast-action, parabolic gains, it gives investors an opportunity to hold crypto for the long term.

Solana

Like clockwork, Bitcoin’s growth has trickled down into the Solana price, allowing it to break out from its symmetrical triangle pattern. According to Ali Martinez, the next step for this utility crypto is $164.

Solana has long been a strong project utility-wise, especially thanks to the SOL-based meme coins that are constantly making their way to exchanges. However, another reason it has been gaining traction now is the introduction of regulatory measures like the GENIUS Act.

With the GENIUS Act providing more leeway for stablecoin issuers, and Solana’s role as a blockchain supporting an array of stablecoins, institutional interest in Solana has grown.

Things are looking green on the Solana ETF front as well. These exchange-traded funds have seen an inflow of over $78 million over the past month. While this amount is smaller compared to Bitcoin or Ethereum ETFs, it is still worth noting.

At the time of writing, Solana is trading around $157, having experienced a 3% increase in the last 24 hours. Its trading volume has seen a double-digit uptick, and its market capitalization currently exceeds $84 billion.

Continued community interest could lead to the SOL price retesting the $168 level, as long as the price action keeps it above the 50-day moving average. A move below this moving average could push Solana to find support around the $145 level.

Token6900

Our final pick for this “best crypto to buy now” list is Token6900. Token6900 is an unapologetic meme coin that sports no utility. Relying solely on comedic memes and “AI slop” videos on X to generate interest, the project’s only goal is to establish the same level of presence as SPX6900.

Portraying itself as a direct competitor to SPX6900, Token6900 sports one extra token than the former, and its website design features even bigger nostalgic vibes — complete with a Windows 95 look and retro-style adverts.

The tokenomics of the project is honest, with sharp focus on keeping the mystery alive while still remaining community-centric. There are staking perks available, along with hints of community events that are expected once the ongoing presale concludes.

The erratic and downright incoherent nature of some of its memes is still getting love from the degen investment community, which has contributed to Token6900 raising more than $292,000 to date.

However, it is that unique nature that has led some experts to say it could potentially 10x quickly upon launch.

Conclusion

With Bitcoin’s recent surge to its all-time high (ATH) level, multiple investment opportunities have emerged. Institutional interest is rising, and regulations are taking a progressive direction. However, retail investors still have to exercise caution.

Therefore, in essence, the best crypto to buy now is the one that’s the most researched and well-analyzed, for it could help investors weather the storm of a volatile ecosystem, where the highs of today could be toppled by the lows of tomorrow.

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