KuCoin, one of the leading global crypto platforms, has announced a strategic partnership with world-renowned cyclist Tadej Pogačar.
The official announcement took place in Vienna, marking a historic moment: it is the first time that an international-level crypto platform and an elite cycling athlete join forces in a collaboration based on shared values, rather than a mere commercial agreement.
“Trust First. Trade Next.”: The Heart of Collaboration
The central theme of the partnership, “Trust First. Trade Next.”, reflects a shared belief: trust is not declared, but built through professionalism, consistent standards, and discipline. This collaboration goes beyond the classic sponsorship model, representing a rare alignment of values between two leaders operating at the highest levels in their respective fields.
KuCoin: Eight Years of Trust and Security
For KuCoin, trust is the result of eight years of continuous investment in security infrastructure, regulatory alignment, and operational resilience in global markets.
With the evolution of regulatory standards, KuCoin has strengthened its compliance framework and governance capabilities, reinforcing its commitment to building a secure and reliable digital asset platform for a continuously growing user base.
Tadej Pogačar: Excellence and Reliability in Cycling
For Tadej Pogačar, trust is earned through consistent results on the most significant stages of cycling, under extreme physical and mental pressure.
Considered one of the strongest cyclists of his generation, Pogačar is also known for his focus on safety, preparation, and professional discipline — fundamental principles for long-term success in elite sports.
As Pogačar himself emphasizes:
“At the highest levels of cycling, trust is built through preparation, consistency, and an unwavering focus on safety. It is earned over time, through experience and responsible decision-making under pressure. This mindset deeply reflects KuCoin’s approach to trust and security.”
A Bridge between Digital Innovation and Global Communities
The CEO of KuCoin, BC Wong, highlighted how this partnership represents the growing connection between elite sports and responsible innovation in digital finance.
“This collaboration is based on the shared belief that trust is earned through professionalism, discipline, and reliable operations,” stated Wong. “Tadej embodies excellence achieved through discipline and consistency at the highest levels. At KuCoin, we apply the same principles as we continue to strengthen security, compliance, and governance, helping to bring crypto to a broader and more mainstream audience.”
A Rare and Significant Collaboration
This partnership, one of the few of its kind, demonstrates how trust, rooted in experience and operational excellence, can connect new digital technologies to established global communities, supporting the responsible adoption of crypto worldwide.
The agreement follows other KuCoin collaborations driven by trust in the world of sports and culture, such as those with Adam Scott and Tomorrowland, confirming a brand philosophy oriented towards excellence and long-term credibility.
KuCoin: A Global Excellence in Crypto
Founded in 2017, KuCoin is now one of the most reliable crypto platforms in the world, with over 40 million users in more than 200 countries and regions.
Offers innovative and compliant services for digital assets, including over 1,000 listed tokens, spot and futures trading, institutional asset management, and a Web3 wallet. Recognized by Forbes and Hurun, KuCoin boasts SOC 2 Type II and ISO 27001:2022 certifications, demonstrating its commitment to maximum security.
With the AUSTRAC registration in Australia and a MiCA license in Austria, KuCoin continues to expand its regulated presence under the leadership of CEO BC Wong, building a reliable and secure digital asset ecosystem.
Tadej Pogačar: A Champion of Consistency and Discipline
Tadej Pogačar is considered one of the strongest professional cyclists in the world and one of the most decorated athletes of his generation.
With four victories in the Tour de France and the title of UCI Road World Champion, Pogačar is universally recognized as one of the greatest cyclists of the modern era.
His career is marked by consistency, discipline, and technical precision, which have enabled him to achieve lasting success at the highest levels of professional cycling.
His focus on safety, preparation, and long-term performance reflects a philosophy of professionalism, responsibility, and commitment to sustainable excellence in elite sports.
A Model for the Future of Collaborations between Crypto and Sports
The partnership between KuCoin and Tadej Pogačar represents an innovative model of collaboration between the crypto world and professional sports.
Based on shared values of trust, discipline, and responsibility, this alliance demonstrates how it is possible to build strong bridges between emerging technologies and established global communities, promoting a responsible and sustainable adoption of crypto worldwide.
